There are many ways to create a memorable name for your fashion line or store, some more successful than others.
We’ve compiled https://areyoufashion.com/ a list of some of the most trendy names for fashion brands with descriptions on how they achieved that success with their branding.
Finding a name is one of the most challenging aspects of starting a clothing company, but it’s also one of the most important decisions you’ll make.
The right name can capture what makes your brand special, stand out from competitors and attract customers from all over the world.
A good branding strategy with an unforgettable name will help you build your business faster and prevent returns due to poor product recognition.
Whether you’re a new designer looking for a great name or an established brand trying to find something that’s more memorable, we’ve got some tips for you.
“Trendy” Names for Your Fashion Brand
WEIRD BY YOURSELF ICONIC
WEIRD BY YOURSELF Co-founders Thomas Chase and Matti Galvin launched the brand with just $500 and a suitcase full of vintage clothing.
They spent most of their time in New York City, traveling up to five days a week to exotic locations around the world in order to find the right pieces to fit their aesthetic. As their brand became more popular, the name “Weird by Yourself” gained momentum, too.
One of the reasons for the name’s appeal is its uniqueness. Each letter of “Weird by Yourself” is visually distinctive, with a capital W, lowercase r and Y with some jagged edges – so even if you’re not familiar with it, you can still make out what it says.
The name also has a nice rhythm to it when spoken aloud and was memorable enough that many fashionistas knew about the brand before they ever heard about its clothes.
AEO AMICUS AETERNAM
Colby Keller is probably one of the most recognizable names in the menswear industry right now.
That’s because he owns six high-fashion labels under his own label, Amici. Although he’s been churning out collections for men and women for a number of years, the name “AEO” was only recently added to his brand.
The name was partly inspired by Keller’s love of classic Hollywood and the sound of A-E-O on a chalkboard. When Amici originally launched in 2005, the name caught on quickly with top retailers and celebrities like Paris Hilton, Anthony Kiedis and Ryan Gosling jumping on board to wear it.
The name is memorable enough that it can also be found on the luxury stores of Chanel, Burberry, Marc Jacobs and Salvatore Ferragamo.
LEVI’S STREET PREACHERS SHORTS
Levi’s co-founder and former CEO Levi Strauss spent time traveling through Southern California in the late 19th century looking for suitable places to set up a tannery.
In 1863, he moved the company to San Francisco and continued to launch new products like overalls and denim shirts.
Two years later, one of his employees named Charles Sumner Washburn presented him with a hand-drawn sketch of boys wearing shorts.
What started as a simple idea for a way to distinguish his wares from competitors in the field of high quality denim soon grew into the iconic Levi’s brand we know today and denim brands all over the world.
NEIGHBORHOOD NYC
Neighborhood is an American footwear brand launched in 2013 that was co-founded by Tyler Hanes, Chad Robinson and Gabrielle Reece.
The company’s name was inspired by the labels used by older generations of designers to indicate a different era or era of fashion for their products.
Hanes stated, “We want our shoes to be part of your dreams and we want them to bring you back to where you came from.
They speak to your roots and we want you to feel like you’re getting back to that time period, neighborhood. Before everyone was wearing the same thing.” What’s so unique about this name is that it has multiple meanings.
It can be interpreted as the place where you were born and grew up while also being a verb meaning “to get back to an old standard.”
THE BEAR AND THE HUMAN
The Bear & The Human co-founders Crystal Meiklejohn and Paul Maramaldi met at a work event about five years ago and hadn’t spoken for nearly ten years after she relocated from London as Maramaldi was living in New York.
While on the phone chatting with Meiklejohn and her other friends one day, Maramaldi suggested the idea of launching a denim label together and called it “The Bear & The Human.” Meiklejohn didn’t hesitate in telling him that she thought it was a great name.
The name was short, catchy and had a good rhythm when spoken aloud. It also made her think about the way animals will always prefer to be with their own kind.
