Be A Pioneer In The Cannabis Marketing Industry. Here’s What You’ll Need

by Aaron Finch

The cannabis industry is still in its infancy, with many just starting to test the waters. But those who have been pioneering this burgeoning market have already started raking in six figures, and it’s not too late for you to join them. Learn how to be a pioneer in the cannabis marketing industry here :

Getting started with cannabis marketing is not particularly hard. You will need to acquire some basic knowledge about the industry and the products which are available. Also, you need to have a website, as well as a way to accept online payments in order to run your business. It’s also a good idea to make yourself available on social media, so that you can interact with your clients and create engagement.

With just this basic information, as well as some hard work, you can build a solid foundation for your career in cannabis marketing. You will need to be honest and reliable with your customers, so that they will want to buy from you again. It is always a good idea to develop long term relationships with them. Also, learn how to properly package and ship the product, because this is an important part of the customer experience.

One of the most important aspects of your business will be the fact that you are both providing cannabis products and marketing services at the same time. Therefore, you need to be very efficient in managing your work. To this end, you will need to use a variety of software. One option is to purchase a web-based software called Shopify, which is a platform for selling online and accepting payments.

How To Be A Pioneer In The Cannabis Marketing Industry :

1. Get A Website

It’s crucial to have your own website, as you will need to be able to showcase your work. The more people who visit your site, the more business you will see. You should also use a website builder so that you can quickly build your site. Also, you should consider having social media pages, such as Facebook and Twitter, that you can use to interact with customers, and be seen by others in the industry.

2. Get Paid By Check Or Wire Transfer

You can run a cannabis marketing business without taking card payments online like the typical online merchant. You can still accept credit cards over the phone, but it’s best not to do so online, because this will involve fees. When you take payments online, you are more likely to have problems with fraud and chargebacks, resulting in penalties.

Instead, you should focus on cash transactions and bank check payments. When processing checks or accepting wire transfers, it can take a long time for the payment to go through or for your money to be deposited into your bank account. However, there is no risk of chargebacks with these methods.

3. Be Honest And Reliable

When marketing cannabis businesses online, always be honest about the products you sell or promote and ensure that clients feel confident about their purchases from you. It’s important to build a reputation for reliability. Also, you need to develop a trust factor between your customers and yourself.

4. Have Regular Hours of Operation

Being reliable doesn’t mean just answering emails, texts, or calls at all hours of the day and night. Being available only during certain times is just as important as being available around the clock. Like every business in the world, cannabis marketers need to have regular hours of operation so that people know when they will be able to reach them and help them with their needs or questions.

5. Ship To The Following States

It is important to know whether your state has legal medical marijuana dispensaries, or if they allow recreational sales of cannabis. It is also important to be able to ship products to these locations. If you don’t have a location in this state, you should not promote it as an ideal market because no one will want to buy from you if they are not in your area.

6. Don’t Create Confusion In The Industry

Don’t hype up the appeal of your business, either by heavily promoting it or bombarding the internet with irrelevant messages that sound like marketing radio ads.

7. Don’t Forget About Social Media

It’s important to have social media pages for your business so that you can get more customers. When people follow you on the major networks, they have easy access to your products and services, and are more likely to buy from you.

 It also helps that if someone is on Facebook, for example, and clicks a link of yours that goes out to your product on Amazon, they might be more likely to make the purchase rather than going directly to Amazon. Plus, having a professional profile on Facebook helps reinforce your company’s image as a serious business.

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