Trendsetting viral videos are emerging in the field of Digital Marketing. Video has been booming in the market for quite some time, and without exception, internet marketers are expanding their reach through video. If you have a small business and want to join the flock and make good money with video marketing, making eye-catching videos should be your priority.
Videos are all about special effects, captions, or hashtags, and you can use the best video editing tools to make it possible for you. Video is imperative to promote and market products or services, increase social media engagement across digital & social channels, inform consumers, and reach viewers in new media.
Video editing aims to create a capturing and alluring video to promote your products and services, increase sales and enhance brand awareness. Video can be more influential than written digital content in a world where you have to compete to get your customers’ attention.
The Advantages Of Using Video In Marketing Campaigns
Video marketing helps you connect with your target audience and improve your search engine rankings. Video can influence purchase decisions to enhance customer retention. You can create different types of video marketing like explanation videos, customer voice videos, event videos, expert interviews, video sales letters, etc.
Consider these points when deciding on the best video content making tools:
- Editing Pros: The quality of a good video editing tool depends on the number of features it offers. You know the drill provides cool effects, animations, and special features.
- Format: Before investing in a video editing tool, it’s important to see if it offers the benefits of creating a great video. It should allow your videos to sync with your social media channels and convert maximum leads into sales.
- Import Power: If you can use video tools to channel your output directly to Facebook, YouTube, or other channels, it’s a win-win. It saves a lot of time and works in social marketing.
- Budget: Checking the ROI you get from your product is just as important. Your video editing tool should have great features and a little better price than others.
Let Us Look At The Top 10 Video Editing And Marketing Tools
Now that you have a better understanding of what video marketing is, its benefits, and the different types of video you can create, let’s take a look at some of the best video marketing tools out there.
1. Filmora Wondershare
Filmora is another outstanding video editor with excellent features that make it easy to create great works. You can use a wide range of video effects tools from beginners to professionals to understand concepts and create compelling videos.
It has easy compatibility with 4K files, supports the professional enhancement of images and videos, and enhances your audio with keyframing, audio equalization, and background denoising.
2. InVideo
It is an extremely intuitive video creation platform that allows you to create a professional quality video in minutes, even if you have never edited a video before. It is a video editor which is perfect for Windows and other operating systems like Mac as well.
It comes with fully customizable templates, works well for professional and personal use, and is cloud-based, making it a great video editing tool for Windows and Mac users as well.
3.Biteable
Biteable is a great video editing platform that allows users to create their videos and edit existing templates. Biteable makes it quick and easy for users to create professional-looking videos with thousands of built-in templates and animations. This video marketing tool has free features and a paid plan charged per month.
4.Windows Photos
Windows Photos is the byproduct of Microsoft, the technology giant. This is a reliable video tool that businesses can use on a tighter budget. Windows Photos is designed to edit your photos. You can easily create video movies and a series of albums. It allows you to create special 3D effects such as butterflies, lasers, and explosions, and you are free to draw images and videos and share animated renderings of the drawings.
5.Renderforest
If you want to create a high-quality promotional video for your marketing campaign, or animated videos, for Facebook, Instagram, or YouTube, Renderforest is the perfect solution for you. This is the easiest way to get a broadcast-quality video with minimal effort.
Renderforest offers over 400 animated video templates in different styles and categories. Choose and customize the perfect template to create a professional video within 4-5 minutes.
6.Magisto
This platform is a well-designed media, guaranteed to render high-quality video. With this editing tool, users can make their videos and photos smarter. You can get ultra videos with special tools, including adding logos, captions, creating longer videos, remixing scenes. It has a built-in AI, and it helps you optimize your video for social media, email marketing, and video editing platforms.
7.Animoto
Animoto is one of the best video editing tools for creating professional videos and slideshows. Animoto allows you to import your photos and videos and drag and drop them into your project. It has a massive collection of brilliant and attractive fonts, and thanks to the cloud-based video editor, you can create marketing videos from anywhere. With Animoto, users can create unlimited videos for free, but all videos include brands of video editing tools.
8.Vyond (formerly GoAnimate)
If you want to create or edit animated videos, Vyond has many great features and is easy to understand. You can use and edit a large library of scenes to achieve the goals you set for your video marketing campaign from the beginning, with a wide selection from different industries.
Depending on your needs, you can choose different body types, skin tones, hairstyles, and clothes to create a character that resembles you. Then record directly or upload a file to add audio, and your character will start lip-syncing.
9.Powtoon
Powtoon is a simple and intuitive platform for creating compelling marketing videos and presentations. This video editing tool comes with a wide selection of templates to choose from.
It allows you to create infographics, instructional videos, corporate videos, and social media content. You can use its free version for personal use, but you may have to switch to its paid version because of its limited storage and recordings.
10.WeVideo
WeVideo is one of the most effective video maker tools for creating compelling video content for business and marketing purposes. It only takes a few minutes to launch and run the tool. Storyboard edit mode is perfect for first-time users.
After a little play, you can choose from an extensive library of graphics, transitions, audio, clips, images, and more to create the result that will surprise your customers and clients. WeVideo is free, but there are restrictions on user publishing time, video resolution, and cloud storage.
Conclusion
Now is the time to implement a video marketing strategy. Internet video traffic is set to account for an astonishing percentage of traffic in the coming years, so now is the right time to start experimenting with video creation, editing, and marketing for your business.
You don’t have to be a professional in video editing to create something exciting and professional. With the help of these amazing video editing platforms, you can grow your business through video with little or no investment required.
