What You Know About Infographics And What You Don’t Know About Infographics

by Aaron Finch
info marketing

Infographics are everywhere, and they’re designed to quickly convey information. Without numbers, charts or other formalities, they provide just enough data in a clever visual format to get the point across., you’ll want to take full advantage of this handy tool if you hope to use infographics in your own projects — so read on for some important tips about infographics.

The History of Infographics

Infographics have been around for thousands of years. Cool Designs created an infographic about their history; although the graphics and images vary from culture to culture, the purpose remains the same — communicating important information in a digestible way.

Because of the simplicity of infographics, they are quite intuitive and easy to understand. You just need to present data in a funny or interesting way so it stands out in your memory, which is why they can be so effective.

How Companies Use Infographics

Because infographics are so effective at conveying information, a lot of companies use them to tell their stories or provide tips and suggestions. Two examples from the manufacturing industry are Fischer Press and Robot Production Systems.

Fischer Press uses both infographics and videos to convey the process of designing a magazine. Although not particularly flashy, their site does a great job of clearly and concisely stating how it works.

Robot Production Systems also uses infographics to explain how manufacturing robots work. It takes an imaginative but confusing concept — robots that build other robots — and breaks down the concepts into understandable chunks.

What You Know About Infographics And What You Don’t Know About Infographics :

1. Infographics are easier to understand than charts.

Charts are a great way of conveying a lot of information in an orderly, formal way. They’re usually used for more technical material because they’re too complex for the average person to process.

 But infographics don’t have to be that complicated; they can simply depict the raw data you want to convey and make it more accessible. Infographics are simple and straightforward, so it’s easier for anyone to read them and understand their information quickly. You’ll get far more out of your readers if you use them instead of charts or tables.

2. Infographics have no space limitations.

Charts often have to be confined to the space of a single page, or they take up a lot of room horizontally. But infographics don’t have such limitations, with the exception of content. You just need enough information for your audience to digest, so go nuts with your information.

 Use large pictures and small text, or vice versa. In fact, you don’t even need to add numbers at all; visual representations can be more effective than text-based numbers all on their own.

3. Infographics are easier to make than charts.

Although you can use Excel or other graphics programs if you want more advanced graphs, many people prefer learning new software when it’s not absolutely necessary. For example, you can use a graphics program like Adobe Illustrator or Inkscape to make infographics, but you may prefer the user interface of PowerPoint or Keynote. The important thing is to find a tool that gives you the results you need even if it’s not necessarily the most advanced piece of software.

4. Infographics don’t have to look like infographics.

When people think of infographics, the first thing that comes to mind is colorful circles and lines all bunched together in a confusing mishmash of information. But these bright, busy visuals take up lots of real estate without adding any new information; instead, they can distract readers from what you’re trying to say.

 You want to use infographics that help readers retain information, not confuse them — so use images and graphics that go deeper than just the visual aspect of the piece. You can find plenty of examples of professional-grade infographics that use textures and colors to explain complex ideas; maybe your infographic will feature some unusual or overly cute elements, but you don’t need to reinvent the wheel with these either.

5. Infographics can include video content .

Although video ads are prohibited in print publications, it’s perfectly acceptable to include them on a website as long as they are small and not disruptive. After all, people are viewing your site on their phone or tablet, which means they might scroll down if they want to see more information. 

You don’t need to be limited by what you can include; you can use videos or other animation in your infographics as long as they fit within the message of your piece and are relevant to what’s being covered.

6. Infographics can include sound effects .

Although it’s terrible to have music or other sound effects play automatically when you load a website, you can add sound effects to your infographics and they’ll be far less invasive. For example, if you’re talking about the relationship between two audio clips, why not add a few beeps here and there to illustrate certain bits of data? If people want to hear the audio clip in its entirety, they can just click on the object that represents it.

Leave a Comment