The Hidden Mystery Behind Entrepreneurship

by Aaron Finch

The truth is, entrepreneurship can be scary. You might not know what to do or how to do it. It can be difficult to keep track of business expenses and income. 

The only thing that’s guaranteed is that there are many, many more moving pieces than you ever imagined – more than you’re probably used to for any other job.

But the hidden mystery behind entrepreneurship is this: all of this uncertainty also means so much opportunity for growth and success.

Perhaps the most difficult and confusing aspects of starting your own business are mental. It’s hard to know how to frame your new venture, which tasks are important enough to do when and how you can survive financially until you’ve taken off. 

The best way to deal with this is to understand the basics: where you’re going, how you’re going to get there, and what you need to succeed on the way. 

Here’s a few basics:

1. Have a business philosophy statement (and be willing to change it as needed).

A business philosophy statement is exactly what it sounds like – a concise statement about your motivations for starting a business in the first place.

 This can be a simple thought, such as “I want to make more money” or more complex, such as “I want to do something measurable and significant in the world.”

 Either way, it’s important that you have one. You need something to remind yourself of what you’re trying to accomplish, and it’s also useful for your employees or vendors.

2. Start small and build slowly.

Wise entrepreneurs view their start-up businesses as an extension of themselves they can cultivate over time; they’re reinvesting in the business over time until it becomes what they envisioned during the early stages of development. 

Entrepreneurs who treat themselves as entrepreneurs full-time are often not willing to give up on their big ideas or difficult tasks. 

They may be great at creating products or making money, but they may also be bad at handling conflict and growing a business.

3. Seize opportunities: when they’re there, take them.

When you’re in your startup phase, you need to study every little opportunity that comes your way. Attend conferences, read books on entrepreneurship, talk to people who have been successful before you – however much it seems like time is spent doing this, it’s time well spent because the day-to-day of your start-up will likely be pretty similar (or very different) from what you imagined or researched in the beginning.

4. Don’t focus on your competition; focus on yourself and what makes you unique.

One of the greatest mistakes many entrepreneurs make is spending a lot of time focusing on their competition. 

On the contrary, you should know your competitors and their strengths and weaknesses, but don’t use that knowledge to determine your strategy. 

I’ve found that the best business strategy comes from within: what do you have that will make you stick out? Why are you valuable?

 What skills do you bring to the table? You may feel silly focusing on yourself, but even Steve Jobs was famous for saying “Trust your intuition.”

5. Have an exit plan.

There are all sorts of reasons why businesses fail every year. The simplest answer is that they are operating with a flawed business plan and their timing or execution was off.

 As soon as your business starts to show signs of moving forward, you need to ask yourself how you’ll know when it’s time to sell. 

What will the sign be? The bottom line is that you should always know when it’s time to go, so make sure you have a plan in place.

6. The startup phase will be harder than you expect; the growth phase will be more fun than you can handle.

The start-up phase of your new business is confusing and frustrating – there’s no doubt about that. It can also be frustrating and frustrating because you’re the founder, you’re the face of the company, and no one sees your work every day. 

But trust me: every person who starts a business (or is starting a business for them) is looking to grow their dream and make it happen much quicker than they thought. If you can make it through the startup phase successfully, then great!

 Once you’ve proven to yourself that your business idea is actually viable, you’ll have all sorts of opportunities to grow and expand.

7. Don’t be afraid to ask for help from an expert (but don’t overdo it).

Once you start your business, there will be tons of people who want you to succeed. You’ll have investors looking to get in on your success. 

You’ll have friends and family telling you what they think. You’ll have employees who want to see you succeed but also know that they depend on your business for their own income, and it can get overwhelming at times.

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