Marketing is one of the toughest skills to master. It would be an exaggeration to say that you can learn it all in 7 days, but our list of the 7 most common mistakes people make when marketing their business will get you well on your way. Marketing is one of the toughest skills to master.
It would be an exaggeration to say that you can learn it all in 7 days, but our list of the 7 most common mistakes people make when marketing their business will get you well on your way. These are the 7 most common mistakes people make when marketing their business, and not a complete list as we are sure there are many more. Deloitte business card is an example of a well-known business which also makes 7 common mistakes.
These are the 7 most common mistakes people make when marketing their business, and not a complete list as we are sure there are many more. The good news is that this list provides you with a roadmap to avoid failing to market your business properly, and creating an incredible opportunity cost.
7 Common Mistakes Everyone Makes In Business Marketing :
1. Not establishing a clear purpose.
If you market a product or service, you must always have the answer to “what is the purpose of your business?” before you can establish how to market your business. A clear statement of purpose will help you create relevant content, and avoid wasting time with irrelevant marketing waste.
2. Not having an audience in mind when developing content.
Your primary focus as a business must be on serving your customers, not just trying to do whatever is popular with other businesses. If you are not clear about who you are and what you do, no amount of social media will help you get customers.
3. Not defining your value to customers and potential customers.
You must have a crystal clear understanding of who your ideal customer is, and what they want from you. Without this, it is impossible to plan a marketing strategy that will result in sales growth. Defining your purpose up front, allows you to establish your unique value proposition and avoid being redundant with the competition.
4. Not having a clear message and tone of voice for blog content creation.
A clear message and tone of voice for blog content creation is crucial for ensuring that your blog remains relevant and on topic. If you are not able to remain true to your message then it is impossible to build a loyal readership or develop vital customer relationships. You must have a clear message that your customers expect from you.
Be focused, be authentic and deliver what they want at the cost they want to pay for it. Establishing key customer benefits, or value for money is crucial for ensuring that your business objectives are delivered.
5. Not determining how you will measure the success of your marketing efforts.
To ensure that your marketing efforts are successful, it’s important to create a clear plan for measuring the results of your marketing activities so that you know if you’re getting what you want out of the business itself. Without this, it’s impossible to know how effective you are being as a marketer, and if changes need to be made in the future.
6. Failing to measure your advertising costs/returns.
You are always going to be trying to find new ways to promote your business, but whether it is through traditional media or paid marketing, you must always assess the return on advertising expenses. Being able to clearly evaluate and measure your performance is vital if you want to know what form of marketing is most cost effective when it comes to growing your business.
7. Spending too much time on social media.
As with any other form of marketing, social media is not free and should not be considered as such. To ensure that you are getting value from your efforts, be sure to measure the effectiveness of each social media campaign and consider re-targeting already existing content if it does not seem to be generating the results you expected.
In addition to these common mistakes, you must also think about the amount of time you are willing to invest in your marketing activities outside of paid advertising campaigns. There are many areas that require attention, including: Search Engine Optimization (SEO), Internet Marketing management, Web Analytics and email marketing management, Business card design and printing etc.
You must also be aware of the kind of value you are providing your customers when you market your business. This can be done by providing concise answers to frequently asked questions, and ensuring that you are continually sharing knowledge through content creation. This is how you build the trust, credibility and trustworthiness of your business so that customers will buy from you first.