15 Little Tricks To Achieve The Best Results In Infographics

by Aaron Finch
infographic marketing

Designing and creating infographics is a great way to incorporate visuals into your blog posts, presentations, or advertising. The artistic quality of infographics can also help to increase the power of your messages. Most importantly, they’re easy to create and highly share-worthy on social media.

In this post we’ll go over some quick tips that you can employ in order to produce the best infographics possible — from coming up with an idea for your project all the way through its final publication.

1. Use a simple style –

 The first thing to decide on when putting together an infographic is your visual style. Make sure that your design is simple and can be easily read at all times, no matter how much smaller the image may be when it appears in social media feeds etc. You’ll want people to be able to scan easily over the infographic without getting lost.

2. Simplify complex information –

 Try to boil down the messages of your infographic into one core visual idea and make sure that everything you include in it supports this idea clearly. If you’re creating an infographic about a new mobile app, try to figure out the main functionalities of the app and include graphics that illustrate each function as clearly as possible.

3. Use a consistent format –

 Another important aspect of infographic design is consistency. If you want your design to be easily absorbed by the reader, do your best to ensure that no matter what category your data falls into e.g. a list of facts, a chart or graphs then it’ll follow the same visual style.

4. Choose the right topic –

How-to infographics are very popular. If there’s a specific process or system that you can map out visually, then people will be able to easily digest it and possibly share the infographic with others. That being said, anecdotal infographics can also go viral and get picked up by the media if they’re interesting enough.

5. Include lots of images –

Infographics are made up primarily of images, so you’ll need to have a good selection ready for your project. You should try to include as many different types of image as possible (graphs, charts, icons etc.) so that your design doesn’t become too repetitive visually.

6. Use quotes –

Quotes can add a layer of authority to your infographic. If you’re quoting experts, make sure to attribute them correctly and be sure that you’ve got the correct spelling of their names. Be sure also to check that you’ve got the rights to use their quotes before publishing your infographic. Quotes can also add some personality and interest to a design when they’re placed in strategic locations.

7. Pick an eye-catching title –

The title of your infographic will be one of the main deciding factors in whether or not it gets picked up and shared on social media sites like Facebook, Twitter etc. Make sure that you have a catchy title that people will remember. Titles should also be written in a way that’s easy to read and understand.

8. Leverage your branding –

When creating infographics, it’s important to consider what image you’re trying to portray and what messages you want to convey. If you’re creating an infographic on a specific brand, make sure that your design fits perfectly with the colors and look of the company. If you’re creating an infographic about your blog, then try to avoid using any colors associated with the brand (e.g. red for WordPress).

9. Test various designs –

It’s important to test your infographic design before publishing it in order to make sure that all of the elements you’ve included are in the right place and look good. If you’re using stock photos, be sure to check that you’re happy with their sources and do some Google image searches for alternative images if you need more variety.

10. Share it early –

When posting your infographic online, try to share it as early as possible in order to give it a chance to go viral. Don’t forget to use hashtags when sharing your infographic on social media sites in order to increase its chances of being picked up by other users.

11. Mention the source –

Whenever you repost an infographic on your blog, be sure to provide a link back to the original source as well as including information about what’s been changed in the repost.Titles should also be unique and not use the same information that they did in the original post.

12. Make your infographics easy to share –

Infographics are more share-worthy if they’re simple and easy to read. When creating an infographic, don’t make it too complex or dull and try to keep things as simple as possible, so that people can read it even when they’re sharing it on a small screen.

13. Add title, description and tags to your infographic –

If you want your infographic to go viral, then it’s important that you include all of the usual social media site tags when sharing it on Facebook. You can also provide a title for people to view when they’re viewing a shared version of the infographic on their own profile page if you want them to be able to read what it contains at a glance before deciding whether or not to click on it.

14. Don’t spam –

When sharing your infographic on social media, try to avoid spamming with large numbers of posts. Instead, try to share only once a day and then follow up with another small post whenever you have a chance. This will help to make it more likely that your infographic gets shared by other users and who are friends of the people who posted it in the first place.

15. Posted appropriately –

If your infographic is to be posted on a public website, then it’s important that the link goes to the original source rather than a proxy or mirror site. If you’re creating an infographic for your own blog, then you may want to check with the owners of the website first about any terms and conditions surrounding sharing before posting your infographic online.

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