If you’ve been online in the last few years, there’s a good chance you’ve come across a new feature on many websites: video. Video is an important part of any website today and it isn’t going to disappear anytime soon like reddit stitches duetspereztechcrunch.
In this post, we’ll explore why video has become so popular and how it can help your company’s site rank higher in search engine results pages, as well as keep visitors engaged for longer periods of time.
1. Video is a Visual Medium
We are visually oriented creatures and we need to see things that interest us, in order to be engaged. A study by The Nielsen Norman Group found that visual content is more likely to grab the attention of your customers than other types of content .
It’s a known fact that humans process visual information faster than text. According to research from the University of Glasgow, when presented with just images and no text, around 65% of participants could correctly identify what the image was about. The same research found that when presented with text alone only 20% could correctly interpret the content.
2. Video is an Evolving Medium
The evolution of the internet has played a great role in the increasing popularity of video. Today, there is an abundance of websites that quickly load images with text, but have a large amount of videos instead. YouTube and Instagram are two such websites — even Google itself, which has evolved into the world’s largest video site — was assumed to be mostly an image-based site in its pre-digital days.
It’s also important to note that video is constantly evolving; it’s already different from what we might say about video a few years ago or even just a couple of months ago .
3. Video is a Highly Shareable Content Type
Video represents the fastest content type in terms of processing and it also has a high retention rate. Video is not only easiest to understand, but easier to remember as well. Videos are considered as effective learning tools by educators because videos help students retain information much better than text or even images .
Video can be used effectively in order to improve lead generation, brand recall, and generate greater social media sharing.
4. Video Engages People
The marketing audience has been shifting from traditional media like newspapers and magazines to online channels at an ever-increasing pace . More and more people are turning to the internet for information and engaging in conversations.
A study by Collective Bias found that online video users were significantly more likely to feel inspired and motivated than non-video users, with 73% of respondents saying that watching videos makes them feel motivated, compared to only 54% for those who don’t watch videos. When it comes to inspiration, results are even better — 90% say they felt inspired after watching a video, compared with just 52% for those who don’t watch videos .
When your followers are engaged in conversations and sharing your content, you can be sure that they are actually interested in what you do.
5. Video is a Compelling Way to Tell Stories
Humans are hard-wired to remember stories and videos are a perfect way for you to tell your company’s story. According to Forbes , people who watch videos about a product or service are 36% more likely to buy that product or service, compared to those who read about it.
Video content allows you to humanize your brand and tell the audience members why they should be interested in what you do. It helps simplify complex processes and gives the audience something concrete from which they can take action .
Videos also help educate your target audience on how to use your products and services, so customers will get better acquainted with them.
6. Video is Fun to Watch
In conclusion, the popularity of video has grown exponentially over the years and is only going to continue doing so. Video has replaced text in search results and it has become a large part of many websites. This phenomenon is going to have a great impact on the way that we interact with information through all forms of media.
Video is an integral part of our web experience, whether you’re viewing it on your phone’s screen or watching it from your computer . And since most people click on videos more than any other type or content, they’re becoming one of the most important factors in your success online.
This doesn’t mean that you need to be a professional video creator to benefit from this trend.
Summary:
It’s no surprise that video has become one of the most important components in today’s web. The popularity of video is constantly rising and we can expect this trend to continue for some time to come. Video is an increasingly significant part of the internet. It will influence how people interact with your website, and improve the effectiveness of your marketing campaigns.
