Five Difficult Things About Brand Name Platforms

by Aaron Finch

Brand name platforms are basically like starting from scratch. You’ll have to build a following, create an audience, and find advertisers. The upside is that you can make more money than with a blog but the downside is that it’s highly competitive. I’m not going to lie. Brand names are hard and susceptible to failure but still they become fun for youth. They want to name ‘how to train your dragon’ dragon names for fun. But for bloggers who want to grow, and make more money, it’s a great way to go because of the sheer number of advertisers out there and the fact that you can control how much you make by using affiliate marketing or CPA networks.

Every day, people all over the world are building their very own brand name platform. They are building their brand by creating content, writing books and teaching workshops. Do you wish to be one of them?

Five Difficult Things About Brand Name Platforms

Here are some points to ponder when you’re deciding whether or not to get into the business of creating your own brand name platform:

1. It will take a while before you make any money

According to many, starting a brand name platform is one of the hardest things that they ever did. It takes a lot of time, effort and money before it actually pays off. You need to invest in yourself before you can start making money. You’re going to build an audience and learn how to create content. Building a brand name platform is like starting over. It can be really difficult but you will learn so many things along the way.

2. You will have to face competition

In order to make money from your brand name, you will have to compete with other people for followers, customers and advertisers. It’s not easy at all especially since you’ll have to beat out some of the top dogs on the internet already! You need to be in it to win it and you must know how to counter the competition. If you don’t, they will pass you by. 

3. You need to learn how to be an entrepreneur

You have to have a strong work ethic and you need to be able to make tough decisions. You also have to become an expert in online marketing and social media. You have to learn how to create custom landing pages, keywords, and your own blog as well as content marketing strategies. If not, your time will be wasted and you’ll just end up wasting a lot of money that could have been used elsewhere. 

4. You need a blog

Even if you don’t plan on blogging, it’s best to have one. It will give you an advantage later on if you decide to start blogging. You can also use the blog to promote your brand name platform and create your own brand. If you do not have a blog, then it will be very difficult for you to succeed in this business.

5. It takes time before you get paid

It takes time before your company makes any money so be prepared and have some savings when starting out. It will be hard to start even if you have the best of ideas but if you’re persistent and persistent, then you’ll eventually become successful. 

Even if you’re someone who doesn’t want to bother with all the details in building a brand name platform, still take note of these points. It’s very important that your clients know how tough it is because there are actually many people who try their best to build a platform but fail just because it was too difficult for them.


Building a brand name platform takes a lot of time, effort, and money. However, if you’re someone who wants to learn new things and become rich at the same time, then it’s definitely the right move for you. Learn how to do it and you will be on your way to success.

Make sure though that you take the steps outlined above because it will be difficult if not impossible for you to get anywhere without them. If you don’t know how to do it all, then just go ahead and build your brand name platform.

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