Sales enablement collateral refers to the materials, resources, and tools sales teams use to support the sales process and engage with prospects and customers. Effective sales collateral can significantly impact sales results, and it is essential for ensuring that sales teams have the resources they need to succeed. In this article, we’ll explore 8 types of effective sales collateral that can help maximize sales results.
1. Brochures
Brochures are classic sales enablement collateral that provides an overview of a product, service, or company. They are effective because they provide a quick and easy way to understand what the business has to offer. Brochures can be used to introduce a new product, showcase a company’s capabilities, or provide a high-level overview of service.
2. Case Studies
Case studies are a powerful type of sales collateral demonstrating how a product or service has been successfully used in real-world situations. They are effective because they provide real-world examples of how a product or service can solve problems or meet specific needs. Case studies can be used to show the impact of a product or service, to illustrate how others have used it, or to highlight its unique benefits.
3. Presentations
Presentations are a versatile type of sales collateral that can be used in various situations, from in-person sales meetings to virtual webinars. They are effective because they allow sales teams to communicate their message and engage with prospects dynamically and visually. Presentations can be used to introduce a product or service, to provide a more detailed overview of a company, or to illustrate a particular concept or idea.
4. Datasheets
Datasheets are a technical type of sales collateral that provides specific information about a product or service, including features, specifications, and benefits. They are effective because they provide the technical information prospects need to make informed decisions. Datasheets can be used to provide detailed information about a product, demonstrate how a service works, or highlight a solution’s technical specifications.
5. Infographics
Infographics are a visual type of sales collateral that use graphics, images, and other visual elements to communicate information. They are effective because they make complex information more accessible and easier to understand. Infographics can provide an overview of a product or service, illustrate key concepts or ideas, or provide a high-level view of a market or industry.
6. Videos
Videos are a dynamic type of sales collateral that can bring a product or service to life. They are effective because they allow sales teams to engage with prospects visually and dynamically. Videos can be used to demonstrate a product, to provide a tour of a facility, or to illustrate how a service works.
7. White Papers
White papers are a thought leadership type of sales collateral that provides in-depth analysis and information about a particular topic or issue. They are effective because they demonstrate a company’s expertise and thought leadership in a particular area. White papers can be used to provide a more detailed overview of a product or service, highlight the benefits of a solution, or provide a deeper understanding of a particular market or industry.
8. Webinars
Webinars are a virtual type of sales collateral that allows sales teams to engage with prospects and customers in real time through live presentations and discussions. They are effective because they allow sales teams to connect with prospects and customers dynamically, and they provide an opportunity for real-time engagement and interaction.
Conclusion
By aligning your sales collateral with the natural stages of your buyer’s journey, you can increase the likelihood that prospects will progress to the next stage and eventually convert. And by ensuring that your content is engaging and relevant, you can further improve the chances of making a lasting impression that leads to increased brand awareness and ROI. Ready to get started? Our team of experts is here to help you create effective sales collateral that maximizes results. Give us a call today!
